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Donna Ida At Hengelo

Denim Clinic with Donna Ida – The Jean Queen

Saturday 13th May 2017 will see Hengelo welcoming Donna Ida, the Jean Queen herself, to our shop in Haslemere. If you haven’t booked already don’t delay! Call us or e-mail us to book your one to one appointment. Inspirational Donna is styled Britain’s Jean Queen for good reason. She describes herself as ‘curvy’. Her own struggle to find a pair of jeans that fitted her properly inspired her to help women of all shapes and sizes to ‘discover the joy of a great pair of jeans’. Her extensive knowledge gained over the last 20 odd years will be utterly invaluable when you are looking to invest in a new pair of jeans.

Donna says: ’When women shop for jeans, they often get hung up on the size of their hips or thighs, but actually, the reason their jeans don’t fit could be that their bodies are long or short-waisted (the distance between your shoulders and waist)’. And one of her simplest rules is that ‘if a pair of jeans goes on easily the first time, then they are probably too big. Drop a size.’

And what to choose when you find the right fit?

A recent piece by Jeans Blog highlighted on trend alternatives to your beloved skinnies and boot cut. Keeping denim as the go to fabric for cutting edge fashion, 2017 denim cuts are vintage inspired. ‘Mom’ jeans with a high rise and straight leg, the wide leg denim culotte, the boyfriend and the crop. Rips and frays are also in the mix. Choose your denim to suit your individual mood, style and look. And remember one thing and one thing only– you can never have too many pairs of jeans!

Donna Ida’s SS17 collection taps into many current trends and we have picked our favourites for sale instore and online.

Apart from those jeans which we already have available we will soon be getting stocks of Donna Ida’s new boy on the block – the Boy Dazzler, a high top boyfriend jean in Star Spangled pure cotton denim fabrication and a 90s silhouette with all-over print and star attitude!

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Donna Ida Boy Dazzler

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