Donna Ida jeans are the ultimate denim for the modern wardrobe. It was 2005 and Donna Ida Thornton couldn’t find the right jeans. Sydney-born Donna knew what jeans she could pull off but dreaded the hours trawling through various department stores searching for that special pair of jeans that would make her look and feel great. In October 2006, Donna Ida was born with the first Donna Ida boutique opening in London’s Chelsea. Donna soon became the saviour of every woman who placed their trust in her expertise, from fashion editors and celebrities to the stylish women of London.